ELA - Where the city trend meets the adventurous spirit.

ELA is a dynamic Bulgarian brand that was founded in 2019 with a vision to bring together urban fashion and the invincible spirit of adventure.
Our products are carefully crafted to go along with the wild spirit that each one of us have, ensuring you look and feel your best. Regardless if you are in the urban jungle or out in the great outdoors.
Whether you're hiking through the mountains, exploring the city streets, or simply seeking comfortable and stylish everyday wear, ELA has got you covered.

Only here, find exclusively the ELA

We meticulously curate and craft our products with care.
Every embroidery and print features our unique, in-house design.

of ourselves because

Doing what we do for 4 years - just 1 order returned​.

Personal touch, no matter who you are.​​

A journey with a lot of lessons - all learned.​

Over 12 years of experience in creating more than 10 products for the brand. We have another 20 in the line. We have also developed 30+ products tailored to the specific needs of other brands.

Despite all the difficulties in creating something beautiful and unique, we haven't given up.
Best is yet to come.​​

Copycats also seem to like our ideas, designs and efforts. Thank you for the appreciation!